Astrology in Brand Activations

Astrology has always been a form of storytelling, a language that helps people feel understood, connected, and I find immediately a little more open. When it’s brought into a brand experience, something special tends to happen. Conversations deepen, people relax, there’s laughter, insight, curiosity, and a sense of magic that lingers long after the event ends. This is why I really love being able to bring astrology into events and brand activations as it truly is the most brilliant ice-breaker, whilst also connecting into every part of our life making it super adaptable for almost any brand event.

I collaborate with visionary brands who want to create intelligent, soulful experiences that ignite connection with their guests to each other and to the brand. Drawing on my background in astrology, meditation, marketing and psychotherapeutic training, I design sessions that feel elevated, meaningful, and aligned all whilst being able to seamlessly create touch points back to your brand.

Whether you’re curating a luxury wellness activation, hosting an intimate influencer dinner, launching a new range, or wanting to create a retreat-style experience, I adore crafting moments that blend depth, play, meaning, and a sense of the unexpected.

→ If you’re interested in designing an inspired, soul-aligned experience, get in touch here.

Astrology Experiences for Luxury Brands

I approach each collaboration as a creative partnership, beginning with what your brand is hoping to evoke, the atmosphere you want to build, and the story you want people to walk away with. It could be a specific product launch like make up, jewellery, fashion or beverages, or life style marketing where it’s about connection between the guests and a more subtle brand focus.

From there, the experience can take many forms:

Astrology-Led Brand Activations

Bespoke concepts designed around your collection, campaign or theme. This can be from zodiac-inspired beauty sessions to astrological workshops that explore symbolism, meaning, and personal expression. A beautiful way to create memorable touchpoints within experiential marketing. I offer everything from conceptualising ideas, creative direction, and astrological insight to support your design or marketing teams.

Examples: Chanel Summer Beauty Campaign, Pragnell Zodiac Pendent pre-launch to VICs

Mini Astrology Readings (VIP, press, boutique, or influencer events)

Short, insightful sessions that immediately spark conversation and connection. Ideal for guests who may not know each other or for moments when you want to bring a sense of depth and playfulness into the room.

Examples: Casamigos Influencer Event Welcome night on the Amalfi Coast, Beauty Edit Mayfair private event

Wellness-Focused Astrology Experiences

For spas, retreats, private members clubs and luxury hotels. These sessions weave astrology with meditation and self-inquiry, inviting guests into a deeper, more reflective experience.

Examples: Astrology & Yoga Nidra Sessions at Six Senses Ibiza; and House of KOKO London for Summer Solstice Celebration.

My Approach

Everything I create begins with intention of the brand and vision for the event. Astrology is so multifaceted and it’s a powerful framework for meaning-making, and when held with care, it can open people in surprisingly profound ways. I focus on a more modern informed psychological approach whilst still keeping things playful. Often there’s a lot of astrology ‘myth-busting’ conversations to be had and helping people overcoming things they’ve heard about their zodiac sign that they don’t like or resonate with.

My background includes over a decade of meditation training, trauma-informed work, and study in psychology-based astrology. This informs the way I guide sessions: grounded, warm, sensitive to group dynamics, and aligned with the energy you want to cultivate for your guests.

As someone who has also worked within marketing, I naturally think in terms of brand values, tone, customer experience, and how astrology can support your wider campaign narrative. The experience always needs to feel elevated and aligned.

Brand Collaborations Experience

CHANEL — Chanel Summer Beauty, Ibiza
Creating lively conversations around the new summer makeup looks through the lens of astrology. I researched the 6 seasonal looks the make up team had curated and suggested sessions exploring “makeup by zodiac sign”. This was a really fun way to deepen engagement and look at each individual product that made up each look and for everyone to share about their favourite looks and their ‘Big 3’ astrology signs. It became an instant hit and created a beautifully playful atmosphere for the influencers.

Surrenne & Pragnell Jewellery — Zodiac Pendant Launch at The Emory
A morning workshop exploring the history of astrological talismans, the evolution of astrology from superstition to personal development, and how modern zodiac jewellery can serve as symbolic, intentional pieces for self-expression. I opened the discussion and then moderated a lively conversation about the zodiac signs encouraging input from guests. It sparked immediate conversations and connections between everyone and was very dynamic and felt even more intimate and special with everyone sharing. Meanwhile the Pragnell team were showcasing the new zodiac pendents and we wrapped up with what meaning people might giving to wearing these talismans.

Casamigos & House of Tramp — Influencer Event, La Torre della Limonaia, Amalfi Coast
For a group of influencers meeting for the first time, we created an astrology-infused dinner where each guest had dinner plates wtih their zodiac sign and received a short reading and written astrology reprort. It was the perfect first-night experience, an instant icebreaker that opened up meaningful, warm conversation.

The Beauty Edit, Mayfair - Event Mini Readings
Mini astrology readings for a private event, curated to match the edit and atmosphere of the boutique, bridging beauty discovery with personal insight.

Press & Media

You can see a selection of Belinda’s work featured in Press such as The Times LUXX, Country & Town House, Tempus, Mayfair Times, Glamour Magazine, Breathe Magazine, Metro and Daily Mail HERE.

Astrology Brand Activation Examples

Belinda has created exceptional brand marketing events for CHANEL, Pragnell Jewellery, and Casamigos.

If you’re wanting to add some astrology and marketing magic to your event, please reach out about collaborations HERE.

Astrology Brand Activation FAQs

Other Collaborate Offerings

Luxury Brand Wellness Retreat Host

Belinda has hosted many retreats for luxury wellness brands including Balance Holidays in Europe and was an invited special guest host for the Kailo x Goop “Rest & Reset” Retreat in Australia.

To enquire about Belinda to curate or host a retreat for your brand, please reach out HERE.

Luxury Hotel & Wellness Members Club Spiritual Practitioner

Belinda has worked with Six Senses Ibiza, Six Senses London, Surrenne Belgravia, Hotel Cafe Royal, Joali Being (Maldives).

To make an enquiry or invite Belinda to your hotel or resort please reach out HERE.